Tutorial for WordPress: Get the Title

Last updated March 10, 2025
Looking to get the most out of your WordPress titles? Whether you’re a developer, blogger or business owner, understanding how to retrieve, customise and optimise titles in WordPress is crucial for user engagement. This guide breaks it all down in a simple, easy-to-follow way—covering everything from basic functions to advanced SEO strategies. Plus, we’ll troubleshoot common issues so you can avoid frustrating title issues. Stick around and by the end of this article, you’ll have all the knowledge you need to take control of your WordPress titles like a pro.

Introduction to WordPress Titles

Why Page Titles Matter?

Page titles play a crucial role in website usability, SEO and user engagement. A well-crafted title helps search engines understand the content and encourages users to click on your site in search results.

How WordPress Handles Titles

WordPress dynamically generates titles for posts, pages and custom post types. It stores title data in the database and retrieves it using built-in functions or custom queries.

Understanding Different Types of Titles in WordPress

  • Post Titles – The name of blog posts and articles.
  • Custom Post Type Titles – Titles assigned to custom content structures like portfolios or testimonials.
  • SEO Titles – Titles defined in plugins like Yoast SEO for search engine optimisation.
Let’s take a look at what we’re going to be covering:

Contents of this guide:

  1. Methods to Retrieve the Title in WordPress
    • Using the get_the_title() Function
    • Using the_title() vs. get_the_title()
    • Retrieving Titles Outside the Loop
  2. Customising WordPress Titles
    • Modifying Titles with Filters
    • Adding Titles to Custom Post Types
    • Dynamically Changing Page Titles for SEO
  3. SEO Best Practices for WordPress Titles
    • Writing Effective Page Titles
    • Using SEO Plugins to Optimise Titles
    • Structured Data and Schema Markup for Titles
  4. Common Issues and Troubleshooting
    • Title Not Displaying Correctly
    • Titles Showing Incorrectly in Search Engines
    • Debugging Issues with get_the_title()

Methods to Retrieve the Title in WordPress

1. Using the get_the_title() Function

Basic Usage of get_the_title()

The get_the_title(). function retrieves the title of a post or page in the loop. Here’s a simple example:

$post_title = get_the_title( $post_id );
echo $post_title;

Retrieving Titles for Different Post Types

If you’re working with custom post types, you can retrieve their titles by passing the post ID:

$post_id = 42;
$title = get_the_title( $post_id );
echo “The title is: ” . $title;

Handling Empty Titles Gracefully

If a post has no title, you can provide a fallback:

$title = get_the_title( $post_id );
if (empty($title)) {
$title = “Untitled Post”;
}
echo $title;

2. Using the_title() vs. get_the_title()

Key Differences Between the Functions

  • get_the_title() returns the title as a string.

  • the_title() echoes the title directly to the page.

When to Use Each Function

  • Use get_the_title() when you need to manipulate the title before output.

  • Use the_title() when you simply want to display the title in your theme.

3. Retrieving Titles Outside the Loop

Using Global $post Object

If you’re working outside The Loop, use the global $post object:

global $post;
echo get_the_title($post->ID);

Fetching Titles with WP_Query

To get titles from a custom query:

$args = array(‘post_type’ => ‘post’, ‘posts_per_page’ => 5);
$query = new WP_Query($args);
if ($query->have_posts()) {
while ($query->have_posts()) {
$query->the_post();
echo get_the_title();
}
}
wp_reset_postdata();

Customising WordPress Titles

Modifying Titles with Filters

Using the the_title Filter Hook

You can modify titles using filters:

add_filter(‘the_title’, function($title) {
return strtoupper($title);
});

Applying Custom Formatting

You can append or prepend text to titles dynamically:

add_filter(‘the_title’, function($title, $id) {
return “Important: ” . $title;
}, 10, 2);

Adding Titles to Custom Post Types

For custom post types, ensure that the title field is enabled:

register_post_type(‘portfolio’, array(
‘supports’ => array(‘title’, ‘editor’, ‘thumbnail’)
));

Dynamically Changing Page Titles for SEO

Using plugins like Yoast SEO or All in One SEO Pack, you can set custom SEO titles that override the default WordPress title settings.

SEO Best Practices for WordPress Titles

Writing Effective Page Titles

  • Keep titles concise and descriptive.

  • Include primary keywords naturally.

  • Use actionable words to increase clicks.

Using SEO Plugins to Optimise Titles

Popular plugins like Yoast SEO allow you to:

  • Set custom meta titles.

  • Add focus keywords.

  • Generate automated title tags for consistency.

Structured Data and Schema Markup for Titles

Using schema markup helps search engines understand your content better:

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How to Get the Title in WordPress"
}
</script>

Common Issues and Troubleshooting

Title Not Displaying Correctly

If your title isn’t showing, check that the_title() or get_the_title() is inside The Loop.

Titles Showing Incorrectly in Search Engines

  • Check your SEO plugin settings.

  • Ensure titles are properly structured in your theme.

Debugging Issues with get_the_title()

Use var_dump(get_the_title($post_id)) to debug title issues.

Conclusion

Understanding how to retrieve and manipulate titles in WordPress is essential for developers and content creators alike. By using functions like get_the_title() and the_title(), optimising titles for SEO, and troubleshooting common issues, you can ensure that your WordPress titles are effective and engaging.

Frequently asked questions

get_the_title() returns the title as a string, while the_title() outputs it directly to the page.

Use global $post; or get_the_title($post_id); to fetch titles outside The Loop.

Check if the title function is inside The Loop and ensure SEO plugins aren’t overriding it.

Use the the_title filter hook to change titles dynamically before they’re displayed.

Write concise, keyword-rich titles and use SEO plugins like Yoast to customise them effectively.

By mastering these techniques, you can enhance both your WordPress development skills and your site’s SEO performance.

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